Whitening Lotion Nivea
"My skin is too dark and if I can not bleach it, I fear no woman wants to marry me not my taste," is concerned Ashu Kumar, 24, who just bought a jar of whitening lotion nivea cream in the hope of a "better life". Guidelines: You share in the community Elmoudjahid, so please keep your comments smart and civil. Do not attack other readers personally, and keep your language decent. Use the "Report Abuse" to make a difference. "My skin is too dark and if I can not bleach it, I fear no woman wants to marry me not my taste," is concerned Ashu Kumar, 24, who just bought a jar of whitening lotion nivea cream in the hope of a "better life". The advertising campaign, played by Bollywood star Shahid Kapoor, a slogan that message simple and direct: "People first see your face. " According to the group responsible for the campaign, Omnicom, the reaction of Internet users is "phenomenal. ""Men believe that to be beautiful, they must be white," said one pharmacist in New Delhi, Shafiqur Rahman, alongside an array of creams, whose prices range from 1-40 dollars. According to Radhakrishnan Nair, editor of a men's magazine based in Bombay, MW, this obsession with color has "intensified" because of advertising campaigns for cosmetics groups, some of which have been accused of reinforcing the stereotypes of race, caste and gender. "These ads play directly with the minds of men," laments Mr. Nair. "They tell them:" If your skin is clear, you'll get a good job, a promotion, a lovely and faithful wife, in short, a life filled with success. " According to TK Oommen, Professor of Sociology at Jawaharlal Nehru University New Delhi, "the popular belief is that if you have pale skin, you belong to upper caste, the Brahmins. Aryans from Central Asia, then Portuguese settlers, French and British had contributed to this negative perception of dark skin, "he says. In 2005, the Indian cosmetics giant Emami launched the first whitening lotion nivea cream for men, called "Fair and Handsome" ("beautiful and bright"), 27 years after the first cream for women. From April 2009 to March 2010, the male market for whitening lotion nivea creams, valued at $ 32 million, swelled by 25%, 8% higher than sales for women, according to a research agency that specializes in market research Nielsen. However, women account for an overwhelming share of the market, with $ 415 million, the agency said. "In total, sales of these lotions, both sexes combined, reached $ 447 million, a record amount," said Vijay Udas, executive director at Nielsen. Until now, the Indian Association of Dermatologists (IADVL) did not capture the potential risks associated with the use of whitening lotion nivea creams. "The whitening lotion nivea creams pose few health risks, but we are not opposed, as they are used for several years," the secretary general slice of IADVL, Dr. Ramesh Bhat, which itself uses agents bleach for twenty years. Trade Minister on the sidelines of a meeting devoted to assessing the balance of 2010 and the Action Plan for 2011 held at the headquarters of Algex. . . .
