Nivea Whitening For Men
Drakkaronline gate of the economy of the Norman Chamber of Commerce Upper and Lower Normandy informs companies in everyday life: Flash actualit press review, events and topics thmatiques. Moisturizer or serum anti-aging, more and more men look after their appearance in China to survive in the jungle work, a young market to robust growth of interest at the highest point of the multinational cosmetics. The Chinese man has fewer prejudices against the skin care that Western man, and creams, but also scrubs and even foundations or nivea whitening for men creams are beginning to conquer the cities. Allocating budgets increasingly large advertising and distribution, groups such as L'Oreal and Beiersdorf (Nivea) are competing fiercely to dominate the market for which they are promising to create special products of high consumption. "China should represent approximately 50% of the expected global growth in skin care for men between 2009 and 2014," said Euromonitor in November 2010, adding that Procter & Gamble should also be thrown into the battle. With 206 million euros, ahead of North America, sales of skin care products men recorded higher growth in China to 30% in 2010, says Euromonitor, which notes that "only a few years (it is passed) from simple cleaning or moisturizing "lines include sophisticated anti-aging, exfoliating and energizing care. " "This is a very dynamic market," comments Jackson Zhang, vice-president of L'Oreal China , noting that about 10% of Chinese use of care for man. The typical customer is a man of the cities, but not limited to megacities like Shanghai or Beijing, also medium-sized cities. "When their income increases, the Chinese begin with s buy a nice watch, then hardware, then they go to the clothes and finally to skin care, "said Mr. Zhang told AFP. The desire for social success in a country that devotes now an uninhibited worship of money and where the workforce has become very competitive is driving more and more Chinese to take care of their appearance. "Our customers are pretty white collar workers, entrepreneurs, people whose salary is higher than average," said Ouyang Jiali, manager of a beauty salon for men in Beijing. Attitudes have changed over these "dushi nan yu", these "men of jade in the cities"-Chinese version of the "metrosexual" - which bichonnent. "When I opened the salon, men who came were sometimes misunderstood," said the manager. "Today people are beginning to think that men, like women, need to be beautiful. " So much so that the spa Ouyang can no longer satisfy demand. "In September we will open another larger room, plus another spa," he says. "Before I did not put cream. My standard of living has risen and I pay more attention to skin care," he said. One of the flagship products of L'Oreal, which suggests, without wishing to connect its turnover, be leader, with nearly a third of the market (Biotherm, Men Expert, Lancome, Garnier and Vichy) was the Last year a "foam charcoal. A foaming, cleanser and moisturizer, specially developed for the Chinese men's market. "There is great room for growth," says Jackson Zhang, "there are still 90% of men in China who do not care specific to men. " Handbook for designer (Edition 2011)-The document issued by the PACE traces the career of the creator, the birth of the idea to start the business. Innovation Agenda 2011 of the ICC network of the Upper Normandy-The network of ICC proposes concrete actions to support innovation to meet your needs at every stage of your project. All these (. . ). EIS System Information Economy: Business and territories of Haute-Normandie-EIS, a tool for decision support developed by the CCI of Haute-Normandie. Business Start-The Ministry of Economy, Industry and Employment, with its partners dedicate this blog to business creation. . . .
